Market Access: Nuovi paradigmi manageriali e strumenti operativi per le imprese del Life Science (perché niente è più come prima)

Authors

Giuseppe Galliverti
University of Milan, Milan, Italy
Nicola Saraceni
University of Milan, Milan, Italy
Federico Lega
University of Milan, Milan, Italy
https://orcid.org/0000-0002-8862-8585

Keywords:

Market Access, Healthcare, Life Science, Access, Pharma, Drugs, Medical devices, Pharmaceutical, Stakeholder engagement

Synopsis

If the NHS and its healthcare companies have only recently become aware of being faced with a "new normality", and, therefore, of having to "shed their skin" to face the challenges connected to it, a new normality for Life Science companies, perhaps best described as a perfect storm, it has become a reality at least since the early years of the new century. The world in which access to the market, the introduction of innovation, and consolidation of sales were built around the supervision of regulatory processes and the share of voice towards the prescribers have become much more complex. A context that many define as VUCA (volatile, uncertain, complex, ambiguous).

In this book, therefore, both the reasons that prompted Life Science companies to rethink their strategy by dedicating increasing attention to the political and institutional decision-makers of the Regions and the management of healthcare companies, and the internal organization to support and strengthen their “market access” capabilities. Through the different perspectives - academic, consultancy, managerial - of the three authors, the logic that has guided the "change of skin" of Life Science companies is explored, as the functional tools for market access, the different declinations that this activity has had in the sector, future scenarios and further evolutionary prospects, the connection with the other company functions - sales, marketing, medical management, institutional affairs, administration - and many technical aspects which are the heart of the skills and toolbox required of those who want to successfully develop a career right in the field of market access.

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Author Biographies

Giuseppe Galliverti, University of Milan, Milan, Italy

is a business consultant. He developed expertise in helping companies operating in the Life Science industry for more than 20 years. For this reason, he founded FlyToQuality (F2Q), a consultancy firm that brings together Experts with vertical skills in the sector. F2Q verifies that companies' business models are still effective and that their commercial operations are efficient. To generate value for the Life Science industry, F2Q always starts from the analysis of the dominant dynamics of Healthcare since its known organizational evolution cannot be a self-referenced process.

Nicola Saraceni, University of Milan, Milan, Italy

is currently responsible for the Business Operation & Support function in Sanofi Italia. He has always been involved in the health sector and life-science companies, where he experienced what he defines as two of the most important moments of "strategic flex" in the evolution of the "business models" of pharmaceutical companies: the process of "corporatization" of the National Health System since the late 1990s and the current process of "digital transformation". He has worked at international consulting firms such as Ernst & Young, Accenture, and Eurogroup Consulting. In 2001 he joined the pharmaceutical company Boehringer Ingelheim with the responsibility of developing the function of Market Access in Italy. Subsequently, he held different positions in the field of Market Access, Marketing & Sales, and Portfolio Business Development, both in Italy and abroad.

Federico Lega, University of Milan, Milan, Italy

Ph.D., is full professor of Health Economics, Policy, and Management at the University of Milan, where he coordinates the Center for Research and Higher Education in Health Administration (HEAD). Board member of the European Healthcare Management Association (EHMA), Editor-in-Chief of SAGE journal of Health Services Management Research, advisor to the World Healthcare Organization, and adjunct professor at UAB (USA) and GMU (UAE). He directed the International Master in Healthcare Management and Policy (MIHMEP) at SDA Bocconi. He also contributed  founding the Master in Healthcare Management (MiMS) that he directed for nine years,as well as the executive training segment for the healthcare sector. He carries out managerial training, research, and consultancy activities for institutions, healthcare companies, biomedical and pharmaceutical companies, and the entire health sector, on topics of strategy, governance, organizational development, change management, people and performance management, operational management. He has credits for more than ten books and over one hundred scientific publications.

Published

March 2, 2023

Details about the available publication format: PDF

PDF

ISBN-13 (15)

979-12-5510-022-5

Details about the available publication format: EPUB

EPUB

ISBN-13 (15)

979-12-5510-024-9

Details about the available publication format: BUY

BUY

ISBN-13 (15)

979-12-5510-017-1